This BMW Viral Ad was directed by Max Nüchtern. It shows in a very simple way how fast this specific motorbike can accelerate. It has more than 5 Million Clicks on youtube. The viral won numerous awards, such as Bronze at the “Cannes Lions” 2010, Silver at “Die Klappe” 2010, Bronze at Spotlight Award” 2010, Winner at “Cresta Awards” 2010, Finalist at the “New York Festvial” 2010, Gold at the Effie Award 2011.